Where it all began...

My journey to opening Fox + Bramble as a concept store was one of fate. Like so many others, the pandemic caused me to change direction in what I did for a living, so, let's start at the beginning...

I've always been creative and in 2012 set up my own business as a paper artist and prop maker, specialising within retail and events. However, in 2019, with all the uncertainty surrounding Covid and the high street, the projects started to slow down which caused me to rethink everything!

After investing in an Epilog laser cutter/engraver to assist in prop production I decided to diversify and in November 2020 set up Fox + Bramble, where I started designing and making beautiful laser cut nursery décor, baby milestones, keepsakes and gifts.

Being on social media I discovered a real love for kids interiors...

I adore Scandi inspired spaces, neutral décor, wooden toys and more importantly, sustainability. It made me realise how little there was locally and I reflected on how I'd had to shop online when my boys were little.

The ground floor of my studio wasn't really being used (and was such a beautiful space), so I decided to take a leap of faith and in June 2021 opened up my own 'bricks and mortar' baby & toddler store. It is a calm space with a focus on wooden toys, organic clothing and beautiful interiors.

In 2022 we decided to go online and have since doubled our stock range, with new lines being added all the time.

You'll find a wonderful range of carefully selected brands such as Little Dutch, Olli Ella, Organic Zoo, Liewood, Done by Deer, Mushie, Fabelab, Plan Toys, Kattan, Avery Row, Kid of the Village, Meg Cat Hooray and many more.

You'll still find me working away on a paper project (or two) upstairs - I could never give this up completely, but the love and support I've received since opening the shop has given me a new lease of life and for that I'm so grateful.

Thank you so much for your continued support!

Sarah x

'Our life takes us down many paths, but a path without any twists isn't a journey at all'